In our previous blog post we talked about promoting online communities and received some feedback asking us to shed more light on Google Plus. After all, Google Plus is the second biggest (after Facebook) and most misunderstood social networking platform, which was launched by Google in June 2011.
Google + and Page Rank
According to Search Engine Journal (Social Media Weekly 2013), the team behind Google Plus sees their product as the future core of Google user experience. People are becoming more and more aware of the vital impact brought by social networks and mobile devices, hence Google is doing its best to continuously enhance social tools in its possession.
Google+ posts are indexed almost immediately, while network’s profiles and content pages have a page rank because Google Search Engine treats them as regular websites. Accordingly, web pages with higher page rank appear higher in search.
Google+ and Google Authorship
To improve search quality Google created a system that allows the content of expert authors to rank higher in search results than that created by less credible authors. To make it happen Google needed a platform to somehow identity said trusted authors. Google+ became just that, giving authors the ability to verify identity, manage their profiles and establish authority.
Google + as Recommendations Engine
Google+ is not just a social network with borrowed parts of Facebook and Twitter. It serves as a recommendations engine to Google, the world’s most popular search platform. Google has added a personal search component to its traditional formula: +1 buttons now appear anywhere online, signaling the user that people in their circles liked certain content, and at the same time serving as a ‘good content’ indicator to Google itself. Notably, more and more search results show recommendations from Google+ friends.
Google+ and YouTube
Starting recently YouTube (rather controversially) mandated all users to sign up for Google+ (both belonging to Google obviously), before even commenting on a video. This links an account on YouTube, the second biggest search engine today, to an actual identity, which even further elevated their potential value in search presence.
Google+ is a significant player in the social media marketing world, therefore ignoring it is an enormous loss of valuable opportunities. Given the present trends and recent history it seems that avoiding G+ is not an option. Notwithstanding personal preferences, anyone with full integrated Google presence will inevitably have an upper hand when it comes to online marketing and acquiring traffic.